You will be surprised to know that there are currently more than 396.5 million users on Twitter, making it one of the most popular and largest social media platforms. Founded in the year 2006, the big giant company, Twitter is owned and managed by none other than Elon Musk.
Whether you run an online medical store or beauty salon, this networking platform offers infinite opportunities to help businesses of every size and type grow and outshine the market. Businesses whether small or large must leverage the power and potential of Twitter to market their brand on a larger scale
Do you know 53% of Twitter users are more likely to be the first to purchase new products? Yes, you read that right! Are you reaching this audience?
Having a Twitter account for your business is not just enough to reach potential customers. One must think out of the box and come up with new ideas to grow your audience on Twitter.
In this blog, we have mentioned a few ways to boost Twitter followers organically and grow your brand.
Upload Relevant Content
This is a no-brainer. Content is top-priority when it comes to growing followers whether on Twitter or other social media platforms. Businesses should share high-quality, informative, and unique content that can engage and draw their target audience.
Whether product tutorials or industry news, upload content that is interesting enough to appeal to your audience and adds value. You can always make use of Twitter Analytics to learn about the content that engages your audience.
Apart from relevant content, make sure to upload maximum visual content. This is because 97% of Twitter users like visual content. The content must be eye-catching and must describe your business or product very well.
Furthermore, whether you upload an image, video, or GIF, ensure that your Tweet copy gets along very well with your visual content. This way you will garner more likes, shares, and Retweets, thus boosting followers on Twitter.
Just like other social media channels, it is important for businesses to tweet frequently to engage their audience. In fact, it is recommended to post twice a day to boost user engagement.
The best bet is to create a content calendar to schedule the time of your post. You can upload a vast variety of content anything from breaking news to marketing strategies, articles, and stats.
Tweeting regularly and frequently can help boost your business in the market as well as in the Twitter algorithm.
Use Relevant Hashtags
Don’t underestimate the power and potential of hashtags. Using relevant hashtags can help you make your content discoverable.
Just like visual content, Tweets that have relevant hashtags have more user engagement than ones that don’t. All you have to do is incorporate a couple of the right hashtags to increase the odds of new followers on Twitter.
For instance, if you run a makeup brand and have uploaded related content, you can use hashtags like #makeup, #beauty, #skincare, and #cosmetics to name a few.
Including hashtags will just take a few seconds, however, the results will be worth seeing.
Interaction Is Vital
Getting more followers on Twitter is not an overnight process. It requires adequate time, patience, and of course effort to boost Twitter’s growth. So, make sure every second you spend on Twitter must be worth enough.
Make sure to make the most of your time on Twitter. Don’t make your followers feel like a bot runs the account.
Interact and engage with your customers regularly. Reply to their queries to their utmost satisfaction. Tagging, retweeting, and replying helps your customers better know your brand.
Apart from that, get in touch with other influencers, brands, and industry experts to build strong engagement and social networks.
Optimize Your Profile
There is a lot more beyond just posting visual content or interacting with your customers. It is vital to optimize your Twitter profile and make it user-friendly to increase customer reach. All you can do is
- Upload high-quality, clear, and clean profile photo
- Describe your business, products, and services
- Include relevant tags, the right keywords, and contact details
Make sure to keep your bio short, simple, and intriguing.
Bonus Tips To Get More Twitter Followers
- Run a campaign
- Promote your account on other social media platforms
- Link your Twitter account to your business website
- Post at an ideal time when your audience is most active
- Create Twitter threads
- Take part in Twitter chats
Also Read: Top 5 Tips To Boost Instagram Followers.
Let’s Wrap Up
From implementing an effective content strategy to engaging with fellow users, using hashtags, and optimizing your profile is key to growing followers on Twitter.
Apart from making your brand popular, Twitter helps you reach a global audience and brings more sales to your business. Undoubtedly, it is one of the most pocket-friendly social media platforms for businesses to grow from the start.
If you also want to experience business success, get in touch with Reputation Savvy. The company provides the best digital marketing services to help businesses with their online presence and growth. Contact us now!